Model wearing a black hoodie viewed from the back, featuring large white text with pink floral graphics spelling ‘BOYS GET SAD TOO’ on the back against a neutral beige background.

This Isn’t Just What You Wear. It’s What You Stand For

It’s Okay To Not Feel Okay and you don’t have to go through it alone.

10% Of Profits Donated To Mental Health Initiatives

Sparking Real & Meaningful Conversations

200,000+ People Wearing The Message

Fast, Tracked & Reliable Delivery

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THE COMMUNITY AGAINST SUFFERING IN SILENCE.

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Why we exist

Because this isn’t just clothing,  it’s something the world actually needs.

Over 1 in 8 people worldwide are living with a mental health condition, yet millions still struggle in silence.

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We donate 10% to mental health.

Why CALM?

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